Two days after its reentry into the U.S market with the launch of its premier Windows Phone, Lumia 900, Nokia reminded investors that all is not well just yet at Espoo. Analysts eager to pass judgement without analysis were quick to pounce on the opportunity – to rain on Nokia’s parade – a seemingly successful comeback to the North American market(the new smartphone models topped the charts on Amazon at best seller phone 1 & 2)
Here is a small list of things that escaped analysts’ attention.
- It is no secret that Nokia’s traditional symbian smartphone business is in trouble. Analysts should not be surprised by this, but they were. The question is whether the new Lumia sales will move up fast enough to compensate for the decline in Symbian sales. They should not expect miracles in this department
- Lumia line was launched only a couple of weeks before the last holiday season, that too only in 6 countries. With major markets like the U.S and China held of until last week or so, the sales of the new line of smartphones running the beautiful WP Mango at 2 million units look very healthy and promising.
- Lumia has received very positive response from consumers and reviewers in general for its beautifully different design.
- AT&T is completely on board with the launch. I have been to a couple of AT&T stores, and Lumia had a prominent place in the store with signage all over the store walls. Unlike in the past with other WP devices, store employees were eager to sell you a Lumia.
- Nokia has a friend and ally with deep pockets – Microsoft. Microsoft and Nokia both need each other to succeed in the mobile market.
- Nokia’s hardware design capabilities are second to none.
- Nokia’s software capabilities are ages ahead of the troves of android phone set makers.
- There is only one line of smartphones in the market that truly differentiates in both hardware and software(materials, colors and functionality) all the other smartphones available in the market – Lumias.
- It wouldn’t be much of exaggeration to say that Nokia has channels and presence in every single country on the planet. It also has established relationship with mobile carriers in these markets.
- If it takes a Microsoft acquisition to make it all work, Microsoft will do it.
- Microsoft now has fans – a rather unfair review on The Verge received 2500 comments,(when the usual comment for a blog entry is under 100), much of it coming from people who should be considered fans/well wishers of Microkia.
- People love an underdog who is capable, and that underdog is nowMicrokia. Think Different(ly)
While it is still early days in the transition of Nokia from Symbian/Feature phones to Lumia and, possibly, Windows 8 tablets, Nokia will not only survive, but is likely to thrive in the coming years.