On Sunday I wrote about the suicidal nature of the subsidies that carriers are giving to iPhone, and why it might be in their best interest to end it. I think the end of subsidies will come sooner or later, could be as early as next year.

Now, Brian X Chen of the Bits Blog on NY Times has also noticed the new found love that mobile carriers are showering on Windows Phone.

If it plays its cards right, Microsoft has a great opportunity to get a strong foothold as a third ecosystem in the very important North American mobile market. Microsoft has a lot to lose come this fall – with the risky and exciting move to Windows 8 and now Windows Phone 8 Apollo.

Update:

AT&T CEO shows off White Lumia 900 when asked about iPhone 5

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